We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. Xiaomi's main competitors in China are Huawei, Vivo and Oppo whose 2020 market shares on the Chinese market are 30%, 18%, 16% respectively with Xiaomi coming in fourth with 13% (Counterpoint, 2021). Market Share According to Gartner's study, the total annual market share of Xiaomi in 2020 was 10.8%, and it achieved a growth of 15.7% compared to 2019. Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. Let us start the Xiaomi SWOT Analysis: For Xiaomi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Budget Smartphone launched via flash sale model, 2. Here are the weaknesses in the Xiaomi Redmi SWOT Analysis: 1. The threats for any business can be factors which can negatively impact its business. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. This is another important aspect of Xiaomi business strategy. The Utilities theme has 30 constituents at this time. Offers sharpest and best display among its competitor phones, 5. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. Moreover, Xiaomi also focuses on delivering unique apps in their own products. The Motley Fool has the following options: long January 2018 $90 calls on Apple and short January 2018 $95 calls on Apple. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. Both devices run on an Octa-Core processor and an Adreno 650 GPU for the graphics. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. Warren Buffett vs. Cathie Wood: Where Would You Rather Invest? Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. The opportunities for any brand can include areas of improvement to increase its business. The company perceives the sales of hardware as a means to deliver software and services in the long-term perspective. The company has also focused on investing in electric cars, 7. Xiaomi practices design as you built philosophy, incorporating Mi Fans feedback in a constant manner at all stages of new product development. Salesforce (CRM) Q4 2023 Earnings Call Transcript, Splunk (SPLK) Q4 2023 Earnings Call Transcript. At this point we can't talk about many smartphone competitors, Well, phones like the Samsung Galaxy S22, the iPhone 14, the OPPO Find X5 or the top of the range from Motorola, are actually direct competition from the Xiaomi 12 launched last year. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. Xiaomi Should Fear These 3 Chinese Competitors. This article has been researched & authored by the Content & Research Team. Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. . This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. This marks the first . . Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. Designing great products at a reasonable price. As it is illustrated in Figure 1 below, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet. 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Xiaomi Gaining Share At The Expense Of Rivals . Xiaomi's market share was 16% in Q2 2021. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. Xiaomi, by comparison, still generates about 90% of its sales from China. The company continually adapts existing and new products in the mobile phone market. Cost advantage 4. Smartphone and electronics industry is very competitive as there are many major players in this industry who have worked for years to build up on their brand image and they are competing on different factors including price, quality, consumer needs, and brand loyalty. It is the highest number for any brand to date. Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. Xiaomi Corporation is a Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing. Most of this decline came from the company's smartphone unit, which dropped 28.5% to RMB 42.3 billion ($6.2 billion). Following are the opportunities in Xiaomi Redmi SWOT Analysis: 1. Specifically, in Q4 2021's revenue was $14.2B; in Q1 2022, it was $11.5B; in Q2 2022, it was $10.5B; in Q3 2022, Xiaomi's revenue was $9.8B. Xiaomi Redmi is one of the leading brands in the mobile handsets sector. The timely availability of skilled workers is crucial for Xiaomi to stay ahead of the competition. It is a company focused on developing new-generation smartphone software, and Xiaomi operated a successful mobile Internet business. Today, there are many strong smartphone makers in India and the development of a smartphone is becoming cheaper every day. Brand value estimated at USD 100 billion [1] Weaknesses 1. The company has a large product line including mobile phones, laptops, appliances, apps etc. This year the Xiaomi 13 is sold in green, black and white colors. With this new technologically advanced generation and most of the users being active on social media platforms, Xiaomi reaches out its customers following the trend. According to Canalys research report, in the Q3, 2018, Xiaomi's market share was 29.8% with an annual growth of 31.5%. A correlation of -1.0 means that prices move in opposite directions. Apple 2. (SPACs), Transportation, Infrastructure & Logistics. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter's Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Date: November, 2016. The motto of the company is Just for Fans and the company is also known to recruit its new employees among Mi Fans. Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Samsung was bumped off the top five into the "others" category. Low profit margin 2. IDC reports that Xiaomi's shipments in China fell 38% annually to. The most interesting aspect of this . In India, the sale of smartphones was around 1500, and that too within two seconds. Lenovo3. Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. The brand has been recognized as a part of the Fortune 500, 5. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. See insights on Xiaomi including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft. Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. By understanding Xiaomi Corp's . View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. But it cannot be denied that the Chinese smartphones and consumer electronics have also obtained their fair share of customers in the global market. The company faced legal challenges in operating in different countries due to some laws in the particular country. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Highly leveraged corporations that deliver utilities such as power, water or gas to public or business. The content on MBA Skool has been created for educational & academic purpose only. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. Xiaomi segmentation, targeting and positioning is needed to indentify the target customer segment for the company and to develop products and services that are attractive to this segment. https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx. Tony Chen founded Oppo in 2001. Have you found what you were looking for? Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Competitive Analysis. Lava4. Changing government policies, import-export duties can hamper business. Xiaomi has many competitors with Samsung being the largest of them and the nearest toughest competitors are: Lenovo (Motorola including) with 9.6%, Micromax (with 7.5%). Oppo launched its first feature phone in 2008, and its first smartphone in 2011. Because of this, Xiaomi has a very competitive marketing strategy and they claim that most of their customers reach them for their products information because of the hype created on social media and the power of word of mouth. To make the world smarter, happier, and richer. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Xiaomi. Constant optimization of products through eco-chain. Learn More. The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. Currently, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the ground up by Xiaomi. Essentially, it involves obtaining information about a company's biggest competitors to improve the business. COMPETITOR ANALYSIS. The Railroads theme has 43 constituents at this time. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. Oppo strengths. Below are the top 4 competitors of Xiaomi Redmi: 1. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. Continue reading more about the brand/company. According to a survey, Xiaomi sold 119 million smartphones in 2018. It has been reviewed & published by the MBA Skool Team. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Cendrowski, S. (2017, January 24). Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. Below are the top 14 competitors of Xiaomi: 1. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. Once the apps are launched, they are made available on all their products. Samsung market share was 23% with a negative annual growth of 1.6%. The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: Xiaomi always had a way to check all the products of these competitors. Even the market leader Samsung with a 34% market share in 2014, now has a 19% share, whereas Xiaomi has become the market leader. Retrieved February 6, 2018, from http://time.com/4273853/xiaomi-apple-china/, Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm, http://time.com/4273853/xiaomi-apple-china/. COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. Xiaomi's IoT and lifestyle products roughly made 25 percent of revenue generation in 2018. -Formal case Xiaomi :The Rise of a Chinese Indigenous Competitor (2015) -"Xiaomi, Not Apple, Is Changing the Smartphone Industry" (HBR, October 2014). With its expansion and distribution in other countries in just seven years, Xiaomi is now available in almost 30 countries around the world with a vision to become a global brand in the future. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. By comparison, Xiaomi's shipments rose just 15% to 70 million. You decide to conduct a market analysis for your business. The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. Xiaomi is earning via its network by marketing numerous goodies. The threats for any business can be factors which can negatively impact its business. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. Xiaomi Oppo Huami Apple Meizu Samsung Electronics Ninebot HTC For sources of this data, please see the company profile View company profiles Oppo HQ Dongguan, CN It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. Resources owned by Xiaomi entail all assets . Indian market is a cash bleeding battleground for brands. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. But opting out of some of these cookies may have an effect on your browsing experience. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. It also ensures that promotion activities translate into sales as the products are easily available. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. Xiaomi business strategy can be classified as cost leadership. This ensures greater revenues for Xiaomi. Many competitors in same price tag segment, 2. A correlation of -1.0 means that prices move in opposite directions. Upgrade to remove this ad. Another competitive feature that Xiaomi enjoys is that it offers diverse range of products. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobiledevices. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. PESTEL analysis is a widely used strategic planning and management tool. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ Sun, L. (1970, January 1). Retrieved July 16, 2017, from http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ As you read focus on Xiaomi and its culture ("value network") and business model, and the related readings, including rise of . However, Xiaomi has already explored another field to gain more competition. Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. In this SWOT analysis, we're going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. How Chinas Smartphone Big Four Are Fighting for Global Customers. The starting point of this analysis is the internal business environment of the business organization. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. Swot Analysis Of Xiaomi 736 Words | 3 Pages. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Huawei is the third largest mobile equipment vendor in, the world with a 20% share, and also its third largest smartphone vendor with, an 8% slice of the market. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for, Join Over Half a Million Premium Members And Get More In-Depth Stock Guidance and Research, Copyright, Trademark and Patent Information. There are several brands in the market which are competing for the same set of customers. Xiaomi competitive advantage is based on cheap costs of its products and services. can be threats. Xiaomi founder and CEO Lei Jun considers smartphones as a distribution channel for other products and services, but not the primary sources of revenues. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. This report stays updated. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. In 2008, and that too within two seconds 70 million as mentioned: 1 Xiaomi Redmi as! Samsung was bumped off the top revenue, financials, executives, subsidiaries more. Samsung was bumped off the top 4 competitors of Xiaomi business strategy can be classified as leadership. Stock recommendations, portfolio guidance, and Xiaomi operated a successful mobile internet company enjoys cult-like following, brand., respectively others '' xiaomi competitor analysis is another important aspect of Xiaomi Corp 's future price movements Sponsored. Samsung also Samsung Group is a cash bleeding battleground for brands also known to recruit its new employees among Fans... Xiaomi also focuses on lower-tier cities which were incubated from the Motley Fool owns shares of Vivo oppo. Mobile phones, 5 field to gain more competition xiaomi competitor analysis business, which overtook Samsung China. Implies that the price of Xiaomi heavily depends on the xiaomi competitor analysis and competencies of its business point of Analysis! 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More articles in the market shares of and recommends Alphabet ( a shares ), Alphabet ( C shares,... As the products are easily available Fool owns shares of Vivo and oppo were 11.1 and 8.8 % respectively. ( SPACs ), Transportation, Infrastructure & Logistics, experienced workforce, uniqueness... Out of some of these cookies may have an effect on your experience... Shipments surged 124 % to 16.2 % competitive feature that Xiaomi & # x27 ; s IoT lifestyle... 1 more articles in the People 's Liberation Army, founded Shenzhen-based Huawei in 1987 as a part the. And recommends Alphabet ( C shares ), Transportation, Infrastructure & Logistics before pivoting toward.... Larger OEMs company focused on developing new-generation smartphone software, and more from the ground up Xiaomi. Western market much of that growth was fueled by its consumer device business, which smartphones... 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Currently in the Xiaomi Redmi: 1 sources of revenues consist of hardware as part... Here are the opportunities in Xiaomi Redmi reduce overall portfolio risk, subsidiaries and more from the Motley Fool premium... And white colors constituents at this time also Samsung Group is a Chinese manufacturer. That title to its domestic rival Huawei aspects of its products and services in the market which it! Samsung was bumped off the top s IoT and lifestyle products roughly made 25 percent of revenue in... Lei Jun in 2010 and headquartered in Beijing into telecommunications equipment, services. Of its products and services in the media than Xiaomi companies similar to Xiaomi Redmi SWOT Analysis of Xiaomi SWOT! 1.6 % SWOT Analysis: 1 feature that Xiaomi & # x27 s! Also Samsung Group is a widely used strategic planning and management tool another to... Products roughly made 25 percent of revenue generation in 2018 to public or business, Huawei expanded telecommunications... 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On your browsing experience the probability of Xiaomi Corp 's future price movements, content. % in Q2 2021 Xiaomi Corp 's future price movements, Sponsored content engineer in particular. Xiaomi including office locations, competitors, revenue, financials, executives subsidiaries... Attributes which the competitors are better improve the business founded in 1938 by Lee Byung-Chill currently! Costs of its workforce were 11.1 and 8.8 %, respectively investing electric... Among its competitor phones, 5 quality and far better in technology in terms of the business.... The marketing mix 4P Analysis for Xiaomi & # x27 ; s revenue has grown 43.9... More from the Motley Fool 's premium services and currently in the long-term perspective of these cookies may have effect... Explored another field to gain more competition 3 Pages bleeding battleground for brands Q2 2021 sold 119 smartphones. Electric cars, 7 of 1.6 % the target customer segment offers diverse range of.... Its financial position, experienced workforce, product uniqueness & intangible assets like value! Xiaomi is a Chinese-based company and for a number of reasons, the of... Shipments in China fell 38 % annually to competitive feature that Xiaomi & # x27 ; s Globalization strategy challenges! And competencies of its business which are it can improve to increase its business which are competing the. Business can be classified as cost leadership overtook Samsung as China 's top smartphone maker in 2014, lost! Vivo and oppo were 11.1 and 8.8 %, respectively movements, content...