queendifabfinds (4,847) 100%. Heineken recently showed off the new flavor during a Lagunitas tour for distributors, retailers and media. Its not as creamy as the original. the bottom line will be at the check out line, I know that I am very disappointed as to the flavor its like expecting prime rib and receiving a fish. (Guinness Stout has way too much treacle and sweetness). Because of declining sales, the company has reduced the size of the product from 32 ounces to 12 ounces. This is not the beer I know as New Castle. At least it should be!!! What a Distinctly American Dumbshit move. It taste like crap. My father-in-law (whom is no longer with us) was born and raised in the Newcastle area (Tyne & Wear). Its a whole new recipe that is a disgrace and embarrassment to the original Newcastle Brown Ale. Read reviews and buy Newcastle Brown Ale - 6pk/12 fl oz Bottles at Target. So Heiniken said screw that, lets make it tase bad, I even hate the new logo. Heartbroken about Newkie, which I I bought without ever checking the price. My wife is from Ukraine & they can still get the real thingbut Americans are screwed. But the end result is not extremely bitter. I cannot even drink beer now. Thought this was a batch gone bad and took it back for a refund. Noted the new packaging, bottles and change of brewery (and dumb slogans excuse me while I wince). One taste and Im spluttering, cursing and mad as hell. Newcastle Brown Ale is also now an all-malt beer, made with Lagunitas house malt. The taste is garbage as well. You have ruined the best beer. The search is still on since Lagunitas ruined Newcastle Brown Ale. I wrote to Heinekennever received a response. I hope the Dutch Piece of shit that is the officer in the company that bought Newcastle hates himself for being a totally worthless piece of living crap. Bad business decision because your core Newcastle lovers are what keeps your sales up. By using the any of our websites and/or making online requests of products, you agree to the terms and conditions of EPGs Policy. Heck, when Im in London, I still have a hard time finding English ales. Its not New Castle anymore. Screw you Heineken. From 1927 to 2005 it was brewed at The Tyne Brewery in Newcastle Lagunitas would have been better off developing their own English brown ale and selling that, rather than sully the name of what was once a cracking beer by peddling its corpse. At first I was disappointed that Newcastle had changed their label from classy to garish. WTF.. Interwebs tells me it is now brewed in CA by Laguntas with a new recipe. Newcastle was never the best beer on the market. The reimagined Newcastle Brown Ale is a smooth, crisp, slightly roasty and hoppier beer, that's not too bitter, not too sweet, and altogether uncommon. Lagunitas, I have no idea how you stay in business with your overhopped, overpriced, flowery, soapy swill. Note to Lagunitas: Please, please, please go back to the old recipe. Make it 9 people so far. No talent posers trying to hang with the real jam band killer musicians. You took another one away. This is no different than throwing Camaro labels on a Camry and calling it a Camaro. I assume its to save cost. They also told me the original beer is still available in the EU where they havent made a flipping millennial IPA out of it like they have here. Youve completely ruined my favorite beer. Dont change your fomula. Corporations ruin another product!! Maybe I missed the once respone that liked this Fake NCBA. I went by today and there was another six. I am really angry that youve done this to my favorite beer. What did I get? Chill to 64F (18C) and pitch yeast. There are other good brews out there. You guys are freaking hilarious! WHY? Worst beer I have had the displeasure of ever tasting in my life. Ive been drinking this since 1983 and it is a disaster thanks a lot for ruining a good thing if it aint broke dont fix it why try reinventing the wheel. Maybe the sales were down, but they definitely werent dead. Plus it has more alcohol so I am forced to drink less. Ive just read 228 totally negative comments on the new New Castle. Local, Free, & Flat Rate Shipping Available Most Ship Orders Within 24 hrs. Smithwicks is my new go to brew, the ale that Newcastle once was. Anbefalet serveringstemperatur: 4-6 C. Alk. How long will these douchebags live in fantasy and denial before they get a clue and bring back the real formula? when I tasted it, it had a slightly muddy and tinny flavor that did not sit well with my palate. I have been a fan of Newcastle Brown Ale since the 1980s. The old stuff is still being made in England, maybe you managed to find an importer? HEY NEWCASTLE! I will not be purchasing Newcastle Brown in future, very sad.I was your biggest fan! Hey I havent had a NBA in a long time, I said. Why-aye maan Really? Youve made one hell of an impression. Holy Hellshit Lagunitas this is HORRID, Youve trashed a classic. No more skunky New Castle! Stop this nonsense and bring back the original. Set delivery address to see local pricing. Newcastle Brown Ale was originally produced by the Tyne Brewery in Newcastle, but is now brewed by John Smith's in North Yorkshire, UK. The taste will never be the same as the pulled down scottish and newcastle brewery. Heineken has one fine Marketing department for sure. Did I mention that it now tastes like the juice off a dead man? Take all remaining bottles and kegs back to where they were purchased and claim fraud. . Let me know if you ever fix the Newcastle beer. Feel like Ive lost a friend. Hopefully Lagunitas goes out of business soon. I guided many friends to trying Newcastle and they liked it! As someone who has drank Newcastle for over 20 years, and brewed for over 10, I am a huge fan of the original recipe. Its trash. The Dukes Brown Nose Ale has great malt flavor and easy to drink without the hops bitterness. Just wish they hadnt chosen my favorite beer to f**k with. No dah people. This new crappy recipe should not be identified under the original NBA name because it misrepresents the original product. It does seem like consumer fraud. Even found a local restaurant where it was on tap. It has been live for over 6 weeks and only 54 have signed. Somebody owes me $15 bucks for this new scam. Newcastle used to be classy and smooth; but now it is just another cheap brown ale. I have been reading this thread for probably a year now and contributed early on and here is a solution. This is what happens everytime when an original kind of beer changes location. You dont change the recipe on a beer! Awful. What is Heineken thinking? So Heineken bought the name, filled it with beer made with cheap ingredients, making no attempt to duplicate the original taste and are laughing all the way to the bank while sticking their middle fingers up to the public. Why did you have to touch it? I have changed to Modelo Negara or Michelob Amber Bock, or even Dos Equis Amber in a pinch. Cancer be damned. They mentioned how many calls like mine they have had and that they are still taking input and may adjust. I dont even know how you can legally call it a Newcastle. Trying a few we can report back. This new taste is absolutely awful. You killed my favorite beer We used to love Newcastle and now its terrible! There are thousands of other beers if you want another flavor. Will never buy again. The beers most important market is now the USA. I dont drink beer too often and now I probably wont hardly ever again after this. The distinctive brown ale was first produced at the Tyne Brewery in Newcastle in 1927 Its Blue Star logo was put on the bottle a year later and appeared on the shirts of Newcastle United. Its iconic 550ml bottles, at 4.7%, lined the fridges of every pub, bar, and offie, promising decadent caramel and inviting toffee notes. The new recipe is typical American so-called craft brewery swill, that hipsters drink too make them feel important and sophisticated. This new so-called beer SUCKS!! I noticed it tasted different and thought I got a bad batch. This is NOT even close to what Newcastle used to taste like. One more same old same hoppy style beer!! The whole point of enjoying original (imported from Holland) Newcastle, was the flavor and followup. newcastle has been growing in availability and popularity in midwest now it has been changed into a mass produced overly hoppy run of the mill home brew Are you kidding me? What a monumental travesty, well done Heineken, well done, now go hide in your conference rooms and pretend all is well and your great visionary geniusness was a good idea. Bring back the real Broon! Thanks for ruining what was once my favorite beer. Shame on you, Lagunitas, for ruining a beer that has been part of so many fond memories for me for decades. Thank you for the opportunity to express myself. Boycott laguitas for changing new castle. Any suggestions? I have bought my last Newcastle. It could have been millions or more. 1. you know nothing. If its brewed by a different brewery, using a different recipe, and distributed in different packaging, in what sense is it still the same product? So far nothing has changed but we need to keep the pressure on them. Way to turn an old favorite into generic crap. Cant fix stupidity. Fuck you lagunitas, Im wondering if the US version uses the original recipe. Ill have to agree with everyone on this topic! Its not good. New Belgium brewery has several different offerings starting with Fat Tire and have a very wide distribution network across the US. Good lord, why? I used to import it in China at great expense because I loved it so much. How DARE you call this garbage Newcastle?!? The Newcastle Brown Ale is a good choice for those who like their beer to be dark and rich-tasting. Now I know. Heinken and Lagunitas have destroyed it. Never again will I purchase this crap! HATE the new Newcastle. Now, the problem. Reminds me of New Coke, back in the day. Its perfectly balanced: roasted-malt caramel flavor with a subtle bitter backbone, more so than the old recipe. Suddenly saw it had been purchased by Laguanitas. Over there in the USA youve got masses of great local breweries all producing far better brews than this multi national factory brewed crap use your local brewery I know the States and I know that the beer you produce is excellent stuff. Incredibly disgusting. I suggest you rename your beer Newcastle IPA. just wish I had read this before buying 4 casestoo bitter and just is not my old New Castle AleIm gone! Bring the original dog back. Americans would puke if they tasted the good stuff from way back Especially if served at room temperature like it used to be. I hadnt had Newcastle in a couple years, but was having a delicious summer dinner with a friend: I had just shucked a dozen oysyers, made a roasted corn salad, and a caprese salad from the garden, and had a taste for Newcastle. Newcastle Brown Ale The One and Only Brewery Promo Beer Pint Glasses Lot of 2. It wouldnt be a terrible beer if you told people what they were getting, then people that like this style would buy it. Not any more. I thought I got a skunked bottle, which is so rare. Yup moved on to Smithwicks. The new recipe is garbage. Think of all the new craft brews that are selling. Grew up on Newcastle Brown and this is NOT it. It tastes nothing like the sweeter, yeasty/bready, non-bitter Newcastle from England that I used to love. Turned a lot of friends on to it. Cannot see that Heinekin wouldnt let them have the recipe. Now this. The subtle sweetness was replaced with hipster IPA sucking-on-a-pinecone bitterness. If you do not continue to use the EPG websites following a change to our Policy but take no other action with respect to your personal information, our use of that information will remain subject to our Policy as it was in effect prior to the change. FML. This beer is terrible. It appears they sell Smithwicks Red Ale at my local Total Wine store and I will pick some up this weekend. Two breweries owned by Heineken USA are collaborating. By the way I own a very successful restaurant that sells your other produce. This new recipe SUCKS! Brewer Heineken said the move was prompted by customer concerns about a chemical . They shouldnt hafta drink shitty beer like new Newcastle as a surrogate. How was it? Its not like there arent dozens of great local breweries available, even in remote areas. Totally ruined my favorite beer! We both left the store with a six pack of cans. The recipe for Newcastle Brown Ale is changing to keep customers in the US happy, after drinkers across the Atlantic worried it contained a carcinogenic food colouring. Sometimes you can find Kiltlifter at Tamuras. I didnt know the beer changed any more than the ridiculous new label. If its any consolation, we can only get this piss in Newcastle (the birthplace of Dog AKA Newcastle Broon). The owner of Lagonitas is also a failed part time musician, he toured with the Pay-to-Play Roy Jay Band. Newcastle Brown Ale Clone. This is worse than New Coke for those from the 80s. It is now just another run of the mill nut brown. The new packaging is lame, but whatever. Your new Newcastle is really disappointing. When my wife & I tried the 1st bottle, I tasted it, asked her to taste it, and we both poured it out. Fans of Newcastle Brown Ale will notice a new flavor. And to add insult to injury, grocery stores are still selling this nasty Newcastle knock off under a premium Import price. I was a new fan of the old Newcastle Ale, it became one of my favorites. I was thrilled to find the list on this page of all the people that HATE the new Newcastle Brown Ale. flavor has changed so much nobody wants its anymore found a place that had some of the old recipe; blindfolded people tasted the difference. Can you please pass on my friendly complaint to Lagunitas, who I think is brewing Newcastle under license in CA , regarding their brewing of Newcastle beer. Not only am I never buying this again, Im never buying another Heineken product again EVER out of spite! If Heineken actually ruined Smithwicks as well, a major ass beating is due to those Dutch blowholes. If something is known for the one thing and you change it its no longer what it used to be! This sucks. 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