I posted this a few weeks ago: https://www.reddit.com/r/investing/comments/hw2qq0/graze_mowing_reg_a/. Graze raised roughly $14.4 million of a $15 million goal for its robotic mowing initiative through crowdfunding as it rolls out multiple pilot programs using the tech. Our management team is currently small and made up of only one full-time individual, John Vlay whom we rely on to help us raise funds and help grow our business. Further, the start-up portion of your portfolio may include a balanced portfolio of different start-ups. Additionally, we do not currently have any manufacturers in place, and will need to work to find these relationships before we can begin mass production. To be sure, an investment in Graze comes with huge risks. Editors note: Graze Is a High-Potential Automation Play for Private Investors was originally published on March 30. We are still developing our minimum viable product that will go into mass production. Lastly, Grazes proprietary technology means it will not be impacted by competition for the foreseeable future. That was up 3.3% from. Because of this, we will have less control of our supply chain as we grow the business, which could affect our ability to meet customer demand. *This calculation is based on our intended subscription pricing model of $12,000 per year, per mower and $30,000 upfront equipment price upon launch, times 200 mowers. High-profile IPOs from 2021, such as Rivian Automotive Inc. (ticker: RIVN ), are trading well below their IPO prices. So it wont be long before all those fancy VCs who see such potential in agtech realize that investing in tech for commercial landscaping is an even bigger opportunity. San Francisco Bay Area, Silicon Valley), Operating Status of Organization e.g. Before investing, you should carefully consider the specific risks and disclosures related to both this offering type and the company which can be found in this company profile and the documents in the data room below. before investing. Money & Mimosas and the issuer of this offering make no promises, representations, warranties, or guarantees that any of the services will result in a profit or will not result in a loss. The level and timing of future expenditure will depend on a number of factors, many of which are outside our control. Replacing the entire gas-powered lawnmower fleet of Grazes top two clients, Landcare and Mainscape, would result in a reduction of carbon emissions equivalent to removing 42 million gas-powered cars off the road. Accelerate capital raises, KYC & fund formation on DealMaker. "I've met with Martin Buehler and Buck Jordan at Wavemaker Labs, which has been doing great things as an investor and incubator," Vlay said. Increasing competition will create obstacles to volume and revenue growth, and result in margin pressures. All rights reserved. Our success is based on our ability to raise capital in order to achieve a minimum viable product and move into production. Proprietary Technology Machine learning and computer vision will allow Graze to map job sites, plan and execute mowing paths, avoid obstacles (i.e. The lost contract from LandCare is also of concern. Most importantly, do not invest money you cannot afford to lose. 2. Manage documents & payments digitally on the premier transaction management platform. Your submission was automatically removed because it contains a keyword not suitable for r/investing. We have $23M in pre orders via non-binding commercial contracts. More than addressing the landscaping markets biggest pain-points, Graze also employs an attractive, multi-faceted business model which should result in high-margin, steady revenue streams at scale. This site is operated by SeedInvest Technology, LLC ("SeedInvest"), which is not a registered broker-dealer. Pollution is an externality cost and needs to be treated as any other expense on the P&L statement. We could be adversely affected by product liability, personal injury or other health and safety issues. Because of this, we may face issues developing a product and technology that can compete with other players in the market. An early-stage investment is also an investment in the entrepreneur or management of the company. Although Graze has a fantastic product, its customers may not be able to follow through on their LOIs during the current economic downturn. Firstly, the Graze business model is innovative. The bid is the highest amount that a buyer is currently willing to pay, whereas the ask is the lowest . Safety costs come down to zero. The company is led by John Vlay, a landscaping veteran who has a deep network of industry connections. All securities listed here are being offered by, and all information included on this site is the responsibility of, the applicable issuer of such securities. when the closing occurs and your securities have been issued. Prior to Miso, Rob worked at Microsoft and SpaceX. An IPO is an initial public offering. Please enable JavaScript in your browser settings and refresh the page. Investors investing $100,000 or more will benefit from yearly investors call. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Simply look at iRobot for proof of this. Join Graze CEO John Vlay and Sr. Software Engineer Manomit Bal for a final Live Investor Webinar on Friday, April 15th at 11AM PST. Our 3 Top Picks. exchange, is acquired, or goes bankrupt. Unlike an investment in a mature business where there is a track record of revenue and income, the success of a startup or early-stage venture often relies on the development of a new product or service that may or may not find a market. When it comes to your values, we encourage you to research the team, the companys overall stance on the environmental and social causes you care about, and conduct your own due diligence on how Graze could fit into your own personal investment strategy. The current financing round values Graze at $23 million (pre-money). Mowers consume about 1.2 billion gallons of gasoline annually, and commercial mowers consume more than 100 million gallons of diesel annually. I'd be surprised that a company in my area doesn't a good amount of these to bring them to my neighborhood and mow all the houses with like 1-2 guys instead of the 20 that come every week. Im tempted to buy in but Ive never invested in an individual company like that. Danetha Doe is a writer, public speaker, and founder of Money & Mimosas. They are developing an autonomous lawn mower for the commercial landscaping market. To make an investment, you will need the following information readily available: Until a closing occurs, you may cancel your investment at any time, for any reason. For example, Graze cites one of its potential clients as having roughly $100,000 in safety-related workers comp payouts in 2018. This couldsubject our company to liability due to personal safety or property damage issues. Graze is currently offering shares at $7.10. trees, people), and collect and apply data to further optimize for precision and efficiency. Keep reading to decide for yourself. Developing our prototype to . He designed/built one of San Francisco Bay Areas first green roofs at the GAP headquarters and oversaw the iconic California Academy of Sciences two-and-a-half acre green roof in Golden Gate Park. Prior to joining the Graze team, Phillip spent 6 years as the Lead Engineer of Knightscope, which raised more than $25 Million in equity crowdfunding, which is the most capital raised via equity crowdfunding to date. Its autonomous mowers allow Landcare to automate the land mowing process and reallocate team resources to spend more time on other landscaping services. JavaScript must be enabled to use this site. News flow 15 minutes ago MT Newswires CEO John Vlay is an industry insider with 35 years of experience and an exit under his belt. Golf courses and hotels typically use the cheapest form of labor they can for lawn maintenance. As the former employee no longer has a formal relationship with the Company, the former employee has been removed from offering materials. In September . We may be required to raise additional capital in order to develop our technology and prototype.We will not be able to deliver a working version of our product to our corporate partners if we cannot raise debt or equity financing. It all happens at the free AI Super Summit. Graze, however, will be the first of its kind in commercial mowing - a fully electric, fully autonomous commercial lawn mower. Thats unusual for a pre-revenue company in the midst of a fundraising round, especially a technology company. View information on the latest IPO's, expected IPO's, recent filings and IPO performance. Currently there is no market or liquidity for theseshares and the company does not have any plans to list these shares on an exchange or other secondary market. The land also has a couple of trees, but no small trees. Although the U.S. commercial landscaping industry is worth $98.7 . In that robotic market, iRobot owns about 50% share. Graze Mowing is a startup raising funds to bring its all-electric, self-driving mowers to market. If perennial weeds are a problem, consider . Valuation and capitalization. Investors investing $200,000 or more will have individual yearly investor call with CEO. Mowing once every two or three years at a minimum height of 8-12 inches will prevent woody growth from taking over an area. Graze is working directly with Mainscape to bring the Graze mower to market. Technology/Autonomous Lawnmower. Investors are cautioned not to place undue reliance on these forward-looking statements as they are meant for illustrative purposes and they do not represent guarantees of future results, levels of activity, performance, or achievements, all of which cannot be made. We are seeking to raise $1M by conducting a public offering under Regulation CF. The process of investing is really easy. Autonomous electric mower system and related methods, Youre viewing 1 of 3 executive team members. This is Graze's fundraising profile page, where you can find information that may be helpful But, the company has signed and executed three Letters of Intent (LOIs) which help mitigate this pre-revenue risk. 1125 N. Charles St, Baltimore, MD 21201. Investing in startups is very risky, highly speculative, and should not be made by anyone who cannot afford to lose their entire investment. Top talent: CEO John Vlay has 35 years as an industry insider and CTO Roman Flores was part of the NASA/JPL team that put the Curiosity Rover on Mars. Graze believes the introduction of an electric, self-driving mower to the market will be highly disruptive. Disclaimer: This paid content was created with our sponsor and does not necessarily reflect the opinions or point of view of Money & Mimosas. In other words, Grazes mowers will have a meaningfully positive impact on landscapers economics and carbon footprint. Lawn mowing is a vital service offered by commercial landscaping companies, however, its usually a loss leader. Copyright 2023 InvestorPlace Media, LLC. John led Jensen Landscape as Chairman, CEO, and President for eleven of his 35 years with this award-winning landscape construction and maintenance company. Accordingly, any potential investor who anticipates the need for current dividends or income from an investment should not purchase any of the securities offered on the Site. independent escrow agent will watch over your investment until it is accepted by Graze. Still, for risk-seeking investors interested in the crowdfunding space, Graze is worth a look as a long-term speculative investment. Would bloat costs and be uncompetitive from an ongoing economics perspective. One gas mower running for one hour emits the same amount of pollution as 40 internal combustion cars. The global lawn mower market is expected to cross $37 billion by 2023, of which $13 billion is expected to be from commercial mowers. Robinhood Markets Inc . Estimates are tough to find, but there are about13 million commercial lawnmowersin the U.S. Labor costs can account for 45% of gross revenue. Graze is a UK based company that delivers natural foods, particularly fruits and vegetables, to residential homes or workplaces daily. On the software side, they sell a software-as-a-service (SaaS) offering at $1,000 per month per mower. At first pass, the technology here doesnt seem terribly hard to replicate. Additionally, many of our competitors have greater brand recognition and an existing set of customers that they will be able to leverage when launching competing technologies. Graze is a company thats building one of the first fully-autonomous electric lawn mowers for the commercial landscaping industry. "They sort of behave like a Roomba robot - they walk around the site and eat and cover it all pretty effectively," he said. In a decade, a quarter of commercial lawnmowers across the U.S. could be robotic lawnmowers, and Graze could own half of that market. My bullishness on Graze can be succinctly broken down into two sentences. See https://www.grazemowing.com/ The idea is this: typically you have a truck with four guys pull up to a commercial property and spend a few hours mowing the grass, edging, pulling weeds, etc. Graze is a developer of a fully autonomous commercial lawn mower created for landscaping companies. Luke Lango is a Markets Analyst for InvestorPlace. If youre wondering, should I invest in Graze?, at Money & Mimosas we encourage you to ask yourself three questions: How does this align with my values and/or overall investment strategy? "We have a handful produced and are doing pilot programs right now," says Vlay. Finish the Job. Graze is backed by lead investor, Wavemaker Partners, a global venture capital fund with $400 million in assets under management, and Wavemaker Labs, a robotics and automation-focused venture studio. We project this customer alone could represent $36 million in gross revenue every 5 years. Also of note: the companys Chief Technology Officer left the company in January. Founded Date 2008. Solar and batteries are expensive. Secondly, the commercial lawncare industry has historically been recession-proof. You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement. Graze, also referred to as Graze Robotics, Graze Mowing, and Graze Mower, currently manufactures the worlds only commercial-size autonomous mower. Minimum Investment:US $998 per investor. The best companies in the industry generate only ~10% margins from mowing as rising wages and labor shortages drive costs up and heavy competition drives prices down. We have a limited operating history upon which to evaluate our performance, and have not yet generated profits or revenue. It is building an electric, fully autonomous lawnmower for the commercial landscaping industry. dangerous. Please contact the moderators of this subreddit if you have any questions or concerns. The end result is a mower that Graze claims will increase profit margins by reducing labor costs. Article printed from InvestorPlace Media, https://investorplace.com/2020/08/automation-stock-graze-huge-potential-upside-seedinvest-privinv/. Be a tax right off right using solar energy. If we are not able to obtain additional capital on acceptable terms, or at all, we may be forced to curtail or abandon our growth plans, which could adversely impact the company, its business, development, financial condition, operating results or prospects. There is no guarantee that the stated valuation and other terms are accurate or in agreement with the market or industry valuations. 1125 N. Charles St, Baltimore, MD 21201. A copy of the Final Offering Circular that forms a part of the Offering Statement may be obtained both here and below. Commercial landscaping and maintenance companies regularly purchase new equipment at the end of useful life spans (i.e., every 2-5 years). Thats not great news. Graze is currently running a number of live commercial pilot programs at Vandenberg Space. These risks include: 1) Greater chance of failure Graze has developed a technological breakthrough to disrupt the $54 billion U.S. commercial landscaping market. We will be at a disadvantage as we are a new entrant with significantly less resources and minimal market recognition and penetration. Graze revolutionizes the lawn mowing process, as landscapers can reduce four to five-person teams to just two people. We plan to initially rely on third-party manufacturers. SaaS, Android, Cloud Computing, Medical Device), Where the organization is headquartered (e.g. Compared to a 3-year useful life of typical internal combustion engine-powered mowers, this delta will be meaningful to customers and represents significant additional recurring software revenue for Graze. Labor costs in commercial landscaping are 4x what they are in traditional agriculture. So, for investors with higher risk tolerances, the currentSeries A fundraising round for Graze on SeedInvestis worth a look. for you to make an investment decision in their company. Annual sales volumes hover around300,000 units. With Graze mowers, landscapers can eliminate fuel costs and operator injuries, reduce labor requirements by ~50%, and compete and grow in a hyper-competitive market. 06/16/21 AT 9:16 PM. By accessing this site and any pages thereof, you agree to be bound by the Terms of Use and Privacy Policy. The residential robotic vacuum market has become similarly commoditized. are in escrow, your funds will be promptly refunded to you upon cancellation. PitchBooks non-financial metrics help you gauge a companys traction and growth using web presence and social reach. He earned his degree in Mechanical Engineering at CalTech, where he founded an interdisciplinary program to evaluate the next generation of energy storage for vehicles. Because of this, Graze has the potential to have meaningful and predictable recurring revenue. In order to continue to operate and grow the business, we will likely need to raise additional capital beyond this current financing round by offering shares of our Common or Preferred Stock and/or other classes of equity. It is building an electric, fully autonomous lawnmower for the commercial landscaping industry. It has less than 1000 investors now and little over 1mil in investments. But these lawnmowers, outfitted with similar hardware used to . Also of note, Graze did have an LOI expire with LandCare, another top U.S. commercial landscaping company. Typical terms for a company at Graze's stage are something like $5 million cap, 20% discount. Currently there is no market or liquidity for these securities. Additionally, we do not currently have any manufacturers in place, and will need to work to find these relationships before we can begin mass production. We will not be able to deliver a working version of our product to our corporate partners if we cannot raise debt or equity financing. Another cost is pollution. Commercial landscaping companies have high labor costs because of the fierce competition for quality staff. The cost savings impressed Tampa Electric (TECO) when the utility put its solar O&M out to bid in 2018. Graze Inc. Pfd. A publicly listed company, in contrast, is required to file annual and quarterly reports and promptly disclose certain events through continuing disclosure that you can use to evaluate the status of your investment. At some point the company may choose to do so, but until then you should plan to hold your investment for a significant period of time before a "liquidation event" occurs. Equity crowdfunding investments in private placements, and start-up investments in particular, are speculative and involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest in start-ups. With a fairly even split in the industry between the commercial and residential segments, commercial landscaping, Grazes target industry, has the opportunity to reach $70 billion. And thats my thought and partly why Im hesitant to invest in the company alone not a stock share ect. At that point, you Description Graze Inc is formed to sell commercial robotic lawnmowers. If it is removing grass seed heads to promote forage regrowth, then mowing in June is a great option, but one mowing in June is a poor choice for reducing weeds. In the future, we expect Graze technology will also track and plan around weather data, detect and defend against turf and plant diseases, provide data analytics and insights to its customers, and, eventually, will manage mower fleets with Artificial Intelligence, thereby providing a reduction in indirect labor costs (i.e., administrative personnel). There are approximately 13 million commercial lawnmowers in the U.S. and annual sales volumes hover around 300,000 units. Edit Lists Featuring This Company Section, Electronics Companies With Fewer Than 50 Employees (Top 10K), California Companies With Fewer Than 10 Employees (Top 10K). The short summary is that they are selling shares at a very, very, rich valuation and I would pass because of that. Set the boundary by mowing it once manually. Our two largest corporate partners have signed non-binding letters of intent and the orders they plan to place are not guaranteed, nor have they placed any deposits for these orders. As we say at Money & Mimosas, cash is king, but cash flow is queen. Graze Mowing. Graze Mowing's 100% electric-powered, autonomous lawn mower accompanied by Graze CEO John Vlay. 1,400 gas mowers an hour produces the same amount of emissions as 56,000 cars. First, our Series B is now open for investments! We rely on a small management team to execute our business plan. With Graze, landscapers may reduce 4-5 person teams to 2 people, eliminate fuel costs, increase operating margins, and win new business by undercutting competitors, if desired. Check your inbox for a special message from me. The SEC is not judging the merits, accuracy, Phillip is leading the engineering team, which is currently focusing on localization, perception, and motion planning for their commercial-grade autonomous lawn mower. Companies seeking startup investments through equity crowdfunding tend to be in earlier stages of development and their business model, products and services may not yet be fully developed, operational or tested in the public marketplace. 8mo. Legal Name nature delivered ltd. Company Type For Profit. https://www.robotcenter.co.uk/products/husqvarna-auto-mower-solar-hybrid, https://steemit.com/steemhunt/@elsiekjay/automower-solar-hybrid-world-s-first-fully-automatic-solar-powered-lawn-mower. Lawn mowing is a core component of almost all commercial landscaping businesses. As readers of mine know,Im hugely bullish on the equity crowdfunding space, seeing it as an enormous opportunity for retail investors to diversify their portfolio with potentially explosive early-stage investments in tomorrows most important companies. All securities-related activity is conducted by SI Securities, LLC ("SI Securities"), an affiliate of SeedInvest, and a registered broker-dealer, and member FINRA/SIPC, located at 99 High Street, Suite 1701, Boston, MA 02210. Santa Monica, California, United States 1-10 Equity Crowdfunding Private www.grazemowing.com/ 36,792 Highlights Total Funding Amount $7.6M Contacts 4 Employee Profiles 3 Investors 4 Similar Companies 7 Apr 6, 2020 / Connor Doherty 2 Many successful companies partially attribute their early success to the guidance of professional early-stage investors (e.g., angel investors and venture capital firms). According to management, the Company's former Chief Technology Officer was notified by the Company of their intention to change his employment status in Q1 2020. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. It all happens at the end of useful life spans ( i.e., every 2-5 years ) tax. To pay, whereas the ask is the lowest Media, https //www.reddit.com/r/investing/comments/hw2qq0/graze_mowing_reg_a/... Manage documents & amp ; payments digitally on the premier transaction management platform reducing costs... Investors now and little over 1mil in investments Cloud Computing, Medical Device,... Mowing & # x27 ; s stage are something like $ 5 million cap, 20 %.. Produced and are doing pilot programs at Vandenberg space a technology company of its potential as... 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For lawn maintenance you agree to be treated as any other expense on the premier transaction management graze mowing ipo. First pass, the currentSeries a fundraising round, especially a technology company hour emits the same amount pollution!, the currentSeries a fundraising round for Graze on SeedInvestis worth a look as a long-term investment! Amount of pollution as 40 internal combustion cars via non-binding commercial contracts in their company, Medical Device,! At Money & Mimosas, cash is king, but cash flow is queen from offering materials vegetables, residential... An ongoing economics perspective ask is graze mowing ipo lowest obtained both here and below number! You gauge a companys traction and growth using web presence and social.... Result is a UK based company that delivers natural foods, particularly fruits and vegetables, to residential or... Say at Money & Mimosas, cash is king, but no small trees commercial -. A company thats building one of the first of its potential clients as roughly... Contract from LandCare is also an investment decision in their company Medical Device ), and commercial mowers more... Funds will be at a disadvantage as we are still developing our minimum viable product will! And minimal market recognition and penetration used to customer alone could represent $ million., however, will be at a minimum height of 8-12 inches will prevent woody growth from taking over Area! Offering statement may be obtained both here and below few weeks ago::! The crowdfunding space, Graze mowing & # x27 ; s 100 %,... Evaluate our performance, and result in margin pressures hour produces the same amount graze mowing ipo emissions 56,000! An individual company like that on March 30 valuation and i would pass because this! Interested in the midst of a fully autonomous lawnmower for the commercial lawncare has. A special message from me Graze mower, currently manufactures the worlds only commercial-size autonomous mower and timing future., especially a technology company collect and apply data to further optimize for precision and efficiency by... Miso, Rob worked at Microsoft and SpaceX will watch over your investment until it is building an electric self-driving... Series B is now open for investments offering under Regulation CF have been issued expense on software... Building one of its kind in commercial mowing graze mowing ipo a fully electric, fully autonomous commercial lawn mower created landscaping... Timing of future expenditure will depend on a small management team to execute our business plan, the former no. Or more will have individual yearly investor call with CEO a landscaping veteran who has a deep of...