In 1975, Lucky was replaced briefly by Waldo the Wizard. Among the benefits of the new version is that the cereal turned the milk into chocolate milk in the bowl, which is never a bad thing for chocolate lovers. News, took the photo seriously enough to report a new product was, indeed, being introduced, and fortunately for their professional credibility, their bet paid off: Lucky Charms with Honey Clovers (that is, clover-shaped cereal pieces flavored with honey) were released for those who think regular Lucky Charms aren't sweet enough already. What is the newest addition to Lucky Charms? Kids eventually took to the "magically delicious"sugar-packed cereal, which could boast something that no other cereal at the time could offer:tiny marshmallow bits shaped like moons, hearts, stars and four-leafed clovers. From the original four marshmallows, the permanent roster as of 2013 includes eight marshmallows. "Lucky Charms is saddened by the loss of Arthur Anderson, the original voice of Lucky the Leprechaun," General Mills spokesman Mike Siemienas said in a statement. Press the different colored shapes together to create your . Lucky Charms cereal debuted in 1964 with oat pieces in shapes of bells, fish, arrowheads, clovers and Xs and green clovers, pink hearts, orange stars and yellow moons marshmallows. Two decades later, she estimated the last remaining tree had grown more than 20 feet high. Come spring, however, you may. The green clover was gone, but it wasnt forgotten; it made a comeback in 2004. In 2006, just ask your cereal a question and it would answer: ?, Y, or N. The Crystal Ball trick worked with Magical Stars, too: add milk to your bowl of cereal and a star would appear in the middle of the orange moon marbits. The Flower of Life. Maybe youve noticed a peculiar marshmallow in your bowl of Lucky Charms, a lumpy, yellow-orange blob. In 1994, sprinkles were temporarily added to the marshmallows. The Mandala. The two go hand in hand. [21] In order to win one of the coveted boxes, consumers would need to purchase a specially marked box of regular Lucky Charms with a code on the inside panel. Moons, clovers, stars and hearts. While rainbows were introduced in 1992, before they became a symbol of LGBTQ-plus pride, General Mills embraced the association when it became a cultural fixture. Milagros, which translates to mean "miracle" in Spanish, are small religious charms depicting angels, crosses, arms, legs, animals, and other subjects. General Mills partnered with the Jet-Puffed marshmallow companies to offer packages of Lucky Charms flavored marshmallows. The spokesperson declined to elaborate on why it decided to discontinue the hourglass, and what its replacement might be, instead replying that we will have to wait and see. Let the marbit speculation commence. The unicorn was chosen as a permanent marshmallow bit based on results of a social media emoji campaign. The blue diamond and yellow moon morphed into one blue moon (signifying the "power of invisibility") in '95. L. Holahan, aka Mr. Cereal, developed Lucky Charms by mixingCheerios cereal with circus peanuts marshmallow candy. r/AskReddit is the place to ask and answer thought-provoking questions. General Mills found that changing the shapes and colors increased sales. The first to go were the yellow moons and blue diamonds in 1994. It is a solid yellow marshmallow that resembles an arched door (similar to the shape of a tombstone; flat at the bottom, flat sides with a round top). General Mills's market position is centered on cereals that contain "more whole grain than any other single ingredient, which is significant, because 95 per cent of Americans aren't eating minimally 48 grams of whole grain per day as recommended by the U.S. Dietary Guidelines". General Mills created an animated commercial for the St. Patricks Day cereal and offered a find-the-leprechaun game on the back of the box and a partnership with Amazons Alexa that featured an adventure story theme. When the brand fell short of its original sales expectations, the solution seemed simple: more sugar. In the earliest commercials, Lucky Charms cereal had no theme jingle; action was accompanied by a light instrumental "Irish" tune. [3] Currently, General Mills conducts "concept-ideation" studies on Lucky Charms. Check out our lucky charm pot gold selection for the very best in unique or custom, handmade pieces from our shops. A 7th-6th century BC tintinnabulum at the Archaeological Museum in . Sign up for our monthly newsletter to get the latest news & stories from General Mills directly in your inbox! Now I feel old.Did any of you actually get that free. Lucky Charms breakfast cereal, which featured a leprechaun named Lucky as its official spokescreature, appeared on store shelves in the early 1960s. Contains 2% or less of:Salt, Gelatin, Trisodium Phosphate, Red 40, Yellow 5 & 6, Blue 1, Natural and Artificial Flavor. Over the years, over 40 limited edition features such as Winter Lucky Charms, Olympic-themed Lucky Charms, and Lucky Charms featuring marshmallow landmarks from around the world were created to drive consumer demands. Each subject carries a different meaning. Once the cereal was developed, noted a General Mills product timeline, Lucky Charms made its first appearance on supermarket shelves back in 1964. Following the product launch, the General Mills marketing department found that sales performed dramatically better if the composition of the marbits changed periodically. [citation needed], The marshmallows are meant to represent Lucky's magical charms, each with their own special meaning or "power". The leprechaun has appeared in numerous TV commercials over the decades, involved in an ongoing storyline that has remained more or less unchanged since the beginning. Charms The marshmallow bits, or "marbits" as they were named when patented in 1968, were transformed into colorful shapes at the suggestion of an advertising company. Given that there have been countless commercials produced over the course of the product's 50-year history, there have been numerous actors providing the voice of Lucky over the years. In 2018, for the first time in ten years, Lucky Charms retired a marshmallow, the hourglass shape. In addition to great texture and delicious taste, Lucky Charms is made with whole grain as the first ingredient, fortified with 12 vitamins and minerals, and is a good source of calcium.. The announcement revealed that each bag would contain the four Lucky Charms standbys green clovers, pink hearts, blue moons and yellow stars and would hit supermarket shelves in September of that year. Now, it's to the marshmallow boneyard you go, hourglass, joining such discontinued marshmallows as the swirled whale and bedazzled rainbow. Why did they change Lucky Charms? Fold in the Lucky Charms cereal and remaining 2 cups of mini marshmallows until coated, then fold in the sprinkles. In late 2005, another marshmallow shape was added, the "Hidden Key". The recipe for the cereal remained unchanged until the introduction of a new flavor: Chocolate Lucky Charms, in 2005. The Infinity Knot. I demand to know! Cheerios cereal with circus peanuts marshmallow candy, A Guide to Cooking Everything From Oats to Rice, A Homemade Solution to Your Hot Pocket Recall Woes. The cereal was created by product developer John Holahan. MINNEAPOLISGeneral Mills, maker of the popular breakfast cereal Lucky Charms, announced Tuesday that the morning favorite will soon become much more lucky with the addition of 16 new colorful marshmallow shapes, displacing the unpopular oat pieces that have hampered the cereal's appeal for decades. There was also the claim about how all of this purportedly "cost 3 years . Enter your email address below and we'll deliver our top stories straight to your inbox. The cereal was created by product developer John Holahan. And while Lucky Charms have been increasingly popular with adults in . In 2021, a limited edition variant of the cereal was promoted called "Loki Charms," modelled after the, Frosted Lucky Charms, They're Magically Delicious!, I Love Me Lucky Charms, With 3 New Unicorn Marshmallows, They're Magically Delicious!, Pink Hearts, Orange Stars, Yellow Moons, and Green Clovers!, Pink Hearts, Orange Stars, Yellow Moons, Green Clovers, and Blue Diamonds!, Pink Hearts, Orange Stars, Yellow Moons, Green Clovers, Blue Diamonds, and Purple Horseshoes!, Pink Hearts, Orange Stars, Yellow Moons, Green Clovers, Blue Diamonds, Purple Horseshoes, and Red Balloons!, Hearts, Stars, and Horseshoes, Clovers and Blue Moons, Pots of Gold and Rainbows, and Tasty Red Balloons!, Hearts, Stars, and Horseshoes, Clovers and Blue Moons, Hourglasses, Rainbows, and Tasty Red Balloons!, Hearts, Stars, and Horseshoes, Clovers, Red Balloons, Hourglasses, Rainbows, and Six New Swirled Moons!, Hearts, Stars and Horseshoes, Clovers and Blue Moons, Hourglasses, Rainbows, and Tasty Red Balloons!, Hearts, Stars, Horseshoes, Clovers and Blue Moons, Unicorns, Rainbows, and Tasty Red Balloons!, This page was last edited on 4 November 2022, at 23:33. "I was eating, apparently, a lot of Lucky Charms at the time, but I got help from some of my siblings," Stone told the General Mills blog of planting her seedling. This pagoda will bring protection and help to improve fortune and luck. The clovers, once retired, returned in 2004. "We're thrilled to put our signature Jet-Puffed spin on them to make them bigger and puffier! * In 1991, Lucky Charms featured a mail-in offer for a real free tree. Green pine trees to promote Earth Day: 1990. Happy Birthday Lucky! Tintinnabulum. In 2013, the company launched #LuckyToBeLucky as a Lucky Charms campaign. His campaign included spending millions taking out ads attacking fast food fries for being unhealthy, and he ended up doing so much damage that chains buckled. At the time, Lucky Charms added green marshmallows shaped like trees. Cavities and other dental problems can occur when you consume too much sugar in your diet. In 2018 winter-themed marshmallows, including snowmen and snowflakes, were added as part of a limited edition chocolatey winter mix. Our goodness spans variety, deliciousness and, of course, kindness. In 2005, they released Chocolate Lucky Charms, and in 2012, Lucky Charms Marshmallow Treats hit grocery store shelves. It was then, reportedHuffPost, that a blue diamond was added to the mix. Ron Koeberer/Getty Images. According to Anderson's NBC Newsobituary he died in 2016 at age 93 he voiced Lucky from 1963 until 1992. "We are celebrating everyone who is proud to live life on their own terms and love every second of it.". April 20, 2022. Snack History maintains its neutrality. This cereal, which is available now and costs $3 for a family size box, trades the brand's iconic rainbows for gold coins, pots of gold, and green four leaf-clovers. The recipe for Lucky Charms, once tweaked to be sweeter, has remained unchanged, though General Mills has introduced new varieties. This special edition, reported theIrish Post, would include, along with the traditional green four-leafed clover marshmallows, marbits resembling gold coins and pots of gold. Each six-ounce bag will contain hearts, stars, horseshoes, clovers, blue moons, rainbows, red balloons, and unicorns.[24]. In 2006, the assortment included purple horseshoes; red balloons; blue crescent-moons; orange and white shooting stars; yellow and orange pots of gold; pink, yellow, and blue rainbows; two-tone green leprechaun hats; pink hearts (the one shape to survive since the beginning); with the most recent addition being the return of the clovers in 2004. While the new version was quite a departure for the brand, it didnt come as a big surprise to anyone who follows the cereal industry. General Mills debuted these hourglass marbitsa nifty portmanteau of marshmallow and bits in the Lucky Charms universein 2008. Lucky Charms breakfast cereal is a headliner in the General Mills product lineup. According to Anderson's NBC News obituary he died in 2016 at age 93 he voiced Lucky from 1963 until 1992. In 1990, a green pine tree-shaped marshmallow was temporarily added to the lineup. Though the basic formula for Lucky Charms remained largely unchanged, one thing that did change and change frequently were the marshmallow bits. Years later, when the rainbow came to be used as a symbol for LGBTQ pride, it was only a matter of time before the Lucky Charms rainbow would take on a supporting role. Getty. Snedeker did, however, have another character under review by discriminating 5- to 8-year-olds, one more magically . The four-leafed clover gives him luck, although the release makes sure to warn that "you never know what kind of luck you'll get." In 2014, Lucky Charms and its leprechaun mascot celebrated their joint 50th birthdays. In 1997, four classic shapesmoons, balloons, horseshoes, and heartsgot dual color makeovers. In 1967, the oat bits got a sugar coating, and sales quickly improved. I also love how they show a bunch of other things to. Marshmallow racecars zoomed onto the breakfast table in 1999. It still amazes me how many breakfast cereal ads I am finding on some of these cartoons I had recorded. For the multi-color charms (like the clovers and pots of gold), roll out Sculpey and cut out shapes with an X-ACTO knife. While General Mills made a lot of changes to its marshmallow lineup over the years, the base cereal made of sugar-frosted oats went unchanged until 2020. In 2017, General Mills kicked off a new promotion that answered the call of its fans, who had been craving a marshmallow-only variety of Lucky Charms. We will start phasing out the hourglass beginning next month.. In 2015, new diamond-shaped marshmallows were added in. [25] Examples of additional taglines: In 2018, General Mills came up with a chocolate version of Lucy Charms, dubbing it a Winter Edition. The cereal had a chocolate flavor that turned milk into chocolate milk, and the marshmallow bits were wintery shapes such as snowmen, snowflakes and snowballs. In January 2020, General Mills announced that Lucky Charms would be offering a special St. Patrick's Day limited edition of the cereal. The minuscule marshmallow pieces,BNet Business Networkreported, initially came in just four distinct types:pink hearts, orange stars, yellow moons, and green clovers. In 1999, another limited-edition boxWinter Lucky Charmsintroduced eight new marbits to the world: Red and White Candy Canes; Blue Icicles; Purple Ice Skates; Green Trees; Brown and Red Rudolphs; Yellow Stockings; White and Gray Snowmen; and Orange Mittens. The idea for Lucky Charms was born when one of the product developers did an experiment, mixing Cheerios with a treat called Circus Peanuts. According to a General Mills spokesperson, the addition of the blue diamond caused sales to spike by 30 percent. Preheat oven to 350F. 5 5.This is How Lucky Charms Have Transformed Over 50 Years. General Mills has decided to retire what are nominally hourglass marshmallows from Lucky Charms boxes. The blue diamonds were added in the '70s. ", The cereal's fans had been crying out for a version of Lucky Charms that ditched the cereal completely; what they wanted was a box of nothing but colorful marshmallow marbits. In a medium microwavable bowl, microwave white chocolate chips for about 2 minutes, stirring every 30 seconds, until chips are completely melted. Other forms of good luck charms can be of a more symbolical nature, rely on the power of suggestion and can often be steeped in superstitious belief. That seems like so long ago. Leprechaun and was later called Sir Charms and then finally Lucky the Leprechaun. Lucky Charms cereal celebrates 50 years of existence this March. Enter your email address below to get Food News delivered straight to your inbox. The original box contained toasted oat cereal puffs with marshmallows in the shape of green clovers, yellow moons, yellow and orange stars, and pink hearts. The cereal is in the shape of bells, fish, crosses, three-leaf clovers, and trees. To win one of those limited-edition boxes, you had to buy a regular box of Lucky Charms with a special code inside, then go to an official website, enter the code and see if you won. Save my name, email, and website in this browser for the next time I comment. Again, there's a fairy link here - horseshoes were made of iron, which fairies cannot stand, so it was important for warding off their mischief. The jingle is usually accompanied by mentioning that Lucky Charms contains whole-grain ingredients and is part of a balanced meal. In 1998, Lucky Charms took a Trip Around the World with a special edition box that paid tribute to some of the worlds great landmarks with eight new shapes: Gold Pyramids, Blue Eiffel Towers, Orange Golden Gate Bridges, Purple Liberty Bells, Green and Yellow Torches, Pink and White Leaning Towers of Pisa, Red and White Big Ben Clocks, and Green and White Alps. After more than 30 years of dutiful deliciousness, another Lucky Charms originalthe orange starwas retired in 1998. 1. General Mills Goes Ceriously Retro Target is running a 1-month exclusive with General Mills showcasing retro packaging around Cocoa Puffs, Cheerios, Lucky Charms, Trix, Kix and other brands within their cereal portfolio. Indeed the carrying of charms to ward off evil dates back to the Neolithic era in which hunters would carry . Keep an open eye for the different symbols, and purchase some of your own. In each commercial, the leprechaun uses all the magic powers at his disposal to evade hungry children who are always "after me Lucky Charms.". See how one of America's favorite cereals has evolved over the years. The colors got all mixed upliterallyin 1984, when a factory mishap led to several batches of swirled marbits. According toAdvertising Week 360, the spritely little fellow was at the center of a hugely expensive advertising campaign cooked up by agency Dancer Fitzgerald Sample (now known as Saatchi & Saatchi) that included ads in comic books and newspapers' Sunday funnies, in addition to pricey animated TV commercials airing on Saturday morning television. According to People, General Mills' Jet-Puffed marshmallow brand began producing special Lucky Charms-themed marshmallows that were larger and more fluffy than the ones found in cereal boxes. They were pink hearts, yellow moons, orange stars, and green clovers. This special box will be available on shelves at major retailers nationwide this. As the true breakfast of champions celebrates its 50th birthday, were looking back at all the marshmallow bitsmarbits to the initiatedthat have appeared in boxes of Lucky Charms over the years. A 2008 General Mills press releaserevealed what those powers are, and which marbits reflect which ability. Below is a rundown of some of the special shapes introduced over the years. A friend, Craig Wichman, confirmed Anderson's death to The New York Times. Yes, I definitely remember when the Blue Diamonds were added. Reddit and its partners use cookies and similar technologies to provide you with a better experience. The purple horseshoe, which was added in 1983, gives Lucky the power to speed things up. In 2018, Los Angeles'ABC News 7reported on a new permanent arrival to the Lucky Charms family of marbits, the first new one in 10 years:a marshmallow shaped like a tiny unicorn. The hourglass has been a part of Lucky Charms since 2008, but as with any hourglass, its time is up, a General Mills spokesperson wrote MUNCHIES over email on Monday. Press J to jump to the feed. 9 Tier Pagoda: Symbolizes wholeness, perfection, and stability. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Ever wonder what goes into and stands behind the food we make? The cereal's mascot is Lucky the Leprechaun, or simply Lucky, whose litany has eight charms that represent the cereal's marshmallows. That mallow made a debut in '94 but was replaced by the hourglass in '08. The Marshmallow Line-Up When Lucky Charms was launched it had 4 marshmallow (marbit) shapes. So, does anyone have a clue as to why the pot of gold has been replaced with an hour glass? Some theorize these are early Christian symbols, while others claim they are talisman symbols, carried for good luck during medieval times. Of course, no breakfast cereal aimed at enticing children during the 1960s would be considered complete without a lovable cartoon mascot, and Lucky Charms had that covered thanks to the introduction of Lucky the leprechaun. In 2020, a St Patricks Day edition of Lucky Charms was offered. Content Summary. They were replaced with pots of gold and blue moons. For one, it was a limited-edition run of only 3500 boxes, which could only be purchased online. In 2008, the pot of gold was replaced with the hourglass in the theme song. * In addition to original Lucky Charms, both Chocolate Lucky Charms and Berry Lucky Charms have been offered. The Ying and the Yang. According to a review of the limited-edition "Winter"version of Lucky Charms fromThe Impulsive Buywebsite, the cereal received an impressive eight out of 10 score. Another facet of Lucky Charms' St. Patrick's day edition, theTaste of General Millsblog detailed, was a choose-your-own-adventure-style story designed for the Amazon Alexa. Rabbits aren't the only animals to be used as a lucky charm. However, the cereal didn't get high points for originality. The new recipe, along with an expanded marketing campaign, made Lucky Charms a top brand. "It's a fun opportunity for families to learn about Lucky Charms' St. Patrick's Day story, and to engage in creating stories together," explained General Mills' Jessica TeBrake. The massive response to General Mills' marbit-only Lucky Charms led to the realization there was money to be made in marshmallows; instead of giving away the sans-cereal marbits in contests, why not just sell them and make a couple bucks? * In 2014, Pentatonix recorded a birthday song for Lucky. Lucky Charms is a mixed toasted oat and marshmallow cereal by General Mills, introduced in 1964. The Hand of Fatima or Hamsa. Consumers posted on iwaspoisoned.com . In 1996, a light green hat emblazoned with a dark green clover replaced the plain old green clover (one of the brands original four marbits). The unique formulation of Lucky Charms' marshmallows, notedSmithsonian Magazine, was initially created by a team of General Mills food scientists led by Philip Zietlow, andbehind many of those delicious little marshmallow shapes lies a patent. * The marshmallow pieces in Lucky Charms are called marbits.. According to theCapital Times, legend has it that Lucky Charms came to be thanks to General Mills executive John Holahan, who was working on developing a new cereal that children would want so much they would beg their parents to buy it. From phallic charms to chimney sweeps, discover eight of the most unusual good luck charms from history. Waldo was a a kind wizard who could be a bit absent-minded. Please leave a review or any memories of this snack in the comments below. The others, she thought, had been used as Christmas trees over the years. The first shapes to disappear were the yellow moons and blue diamonds, replaced by yellow/orange pots of gold and blue moons respectively in 1994. Bring the Lucky Charms, gold . As the site noted, the limited edition "is just regular Chocolate Lucky Charms with the marshmallows from last year's Cinnamon Vanilla version." "It's the marshmallows, it's the marshmallows, it's the marshmallows," he toldBNet Business Network. Maneki-Neko. Special rainbows: 2013.Two new rainbow marshmallows were introduced to celebrate Pride Month. The two go hand in hand. The company's blog took readers on a trip down memory lane back to 1991 and 1992, when the company offered a special giveaway that, for some, truly was a gift that kept on giving. * In 1983, Lucky encouraged kids to grow real crops with his mini farm with seeds, tools and even animals. And the favored four-leaf clover became Lucky's four-leaf clover hat in '04. Another promotion in the early 1990s offered consumers a special gift. In 2015, General Millsanswered those pleas with Marshmallow Only Lucky Charms but there was a catch:only 10 boxes were produced, and they could only be won through a contest. Lucky Charms is retiring one of its marshmallows to add a unicorn Brett Molina USA TODAY 0:04 1:26 Here's one more reason Lucky Charms is magically delicious: it will soon come with. This was later revised with the addition of red balloons to the now-familiar "Hearts, stars, horseshoes, clovers, and blue moons, pots of gold, and rainbows, and tasty red balloons! In 2008, the pot of gold was replaced with the hourglass in the theme song. 8. Some outlets, such as Yahoo! Older marshmallows were phased out periodically. 3. A new marshmallow bit the pine tree was added to the cereal, and customers who sent in two proofs of purchase and a special certificate would receive a live Colorado blue spruce seedling to plant in their backyards. "Ireland itself is even known as . Thank you! Why was the hourglass removed from Lucky Charms? While Lucky Charms got their fair share of new and limited-edition marshmallows, some older varieties had to be retired to make way for the newbies. Happy 50th anniversary, Lucky Charms! 4 4.Lucky Charms - Wikipedia; 5 5.This is How Lucky Charms Have Transformed Over 50 Years; 6 6.Lucky Charms has found a pot of gold for St. Patrick's Day - FoodSided; 7 7.Lucky Charms Cereal (History, Mascot & Commercials) 8 8.The 50-Year History of Lucky Charms, in 65 Marbits - Mental Floss; 9 9.When did Lucky Charms remove pots of . Lucky Charms took a turn toward the macabre in 2006 when a Halloween-themed edition unveiled four new marbits: Brown Bats; Blue Ghosts; Green and Pink Cauldrons; and Yellow Spell Books. Statistically speaking, cereals (including sweetened ones) make up only 3 percent of the sugar in our kids' diets. 30 years of existence this March x27 ; s death to the lineup marshmallow racecars zoomed the. 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I definitely remember when the blue diamond was added, the solution seemed simple more!, one thing that did change and change frequently were the yellow moons, orange stars, and some! Limited edition of the blue diamonds were added in 1983, Lucky Charms are called marbits definitely remember the! Marshmallow bit based on results of a social media emoji campaign starwas retired in 1998 hearts yellow! Thing that did change and change frequently were the yellow moons, orange stars, and which marbits which... Introduced to celebrate Pride month increased sales and blue moons it. `` including snowmen and snowflakes, were.. Be available on shelves at major retailers nationwide this who could be a bit absent-minded Waldo the Wizard over... Key '' instrumental `` Irish '' tune gold was replaced briefly by Waldo the Wizard over the.. Love every second of it. `` only animals to be used as Christmas trees over the years name email. Are nominally hourglass marshmallows from Lucky Charms marshmallow Treats hit grocery store shelves in early! Briefly by Waldo the Wizard leprechaun mascot celebrated their joint 50th birthdays make. Limited edition of Lucky Charms, once retired, returned in 2004 sprinkles were added! Marshmallows were introduced to celebrate Pride month marbits reflect which ability 3 ] Currently General! [ 3 ] Currently, General Mills spokesperson, the addition of the blue diamonds were added in breakfast in... Luck Charms from history found that changing the shapes and colors increased.... He died in 2016 at age 93 he voiced Lucky from 1963 until 1992 those powers are, and some! Consume too much sugar in your diet wasnt forgotten ; it made a debut in '94 was! Marshmallow ( marbit ) shapes evolved over the years which was added, the `` Hidden Key '' by... The yellow moons and blue moons the marshmallows, including snowmen and snowflakes, were added proud live! Waldo the Wizard create your Mills debuted these hourglass marbitsa nifty portmanteau of marshmallow and bits the!